Currently, there are several channels for attracting and acquiring customers for companies to explore. The diffusion of internet access allowed physical distance not to become a problem when making a purchase.
However, with so many corporate options, it is necessary to optimize strategies to obtain better results. With that in mind, it is essential for any business owner or entrepreneur to know what SEO is.
This acronym represents a work that can leverage the results of any type of company, whether small, medium, or large, no matter the segment explored.
If you still don’t know this concept or think you’re not fully exploiting the resources in your company, the results can certainly be incredibly potentiated if the actions of this work are put into practice.
What is SEO?
Respond quickly: when you need to look for some information, whether it’s about a product, company, or an everyday question, how and where do you look for that answer? Most likely you thought of Google, right?
Google is a worldwide tool, used for various purposes. Whenever we have any doubts and want to know more about a subject, we use the search engine to find information. When a user does a search, the search engine’s objective is to present the most relevant pages, those that have the greatest potential for that person to find what they are looking for. Therefore, there is SEO to present the options and create a ranking.
The acronym SEO stands for Search Engine Optimization. In practice, SEO work consists of a set of techniques to make websites more relevant to search engines, making them appear on the first page of Google.
How does it work?
Once we know what SEO is, we need to understand how it works.
In the day to day of a marketing director, for example, the professional always thinks of new actions to attract potential consumers and offer a better experience with the brand. SEO is not much different from that. It is a fact that the objective of optimization is to reach the first positions in the search, but this also reflects in a substantial improvement of the pages.
When a person does a search in the tool, Google uses the term typed to search for information on the network, analyzing what most has to do with the search and which can be useful to the user. However, if your site is not organized, the tool will not be able to see it, causing you to look for new references.
A simple example is the electronic address, the URL. In the past, when building pages, professionals did not care much about this code. The URL was formed by a non-explanatory numerical sequence, making it impossible to recognize the content only by the code.
Now, however, that has changed. Google collects the term entered by the user in the search field, and one of the places it looks for a relationship is in the URL. If the page does not contain the term typed in the electronic address, it already loses points. That’s why today’s websites are all built with friendly URLs.
Usually, with short and well-explanatory terms, containing important keywords that are constantly used by the public. In addition to being a presentation for the content present on the page.
The URL is just one example of several factors that are analyzed in the optimization work. We’ll talk about other techniques later.
How Important is SEO for the company?
As we have said throughout this content, any company should be concerned with optimizing its website, especially if the type of business is e-commerce, with strategies for online sales. The correct use of SEO techniques allows any website a chance to improve its performance.
Below, we will show some points that prove the great importance of SEO for organizations.
Credibility
The first important factor of SEO results for a company is the credibility that the work results can convey. Understanding what SEO is and occupying the top positions in organic search generates high public trust in the solutions presented by the company.
The top positions occupied by companies usually highlight well-organized, serious brands that offer a good experience to their consumers. Credibility is important to attract new customers and retain those who already know the brand, in addition to helping the company solve common problems on a daily basis.
Visibility
The second point of importance in SEO work is visibility in organic search. Since Google is the main channel used for research, being featured in the results allows you to attract a lot of traffic to the site. The internet has helped organizations in increasing target audience and reach. If companies were limited to the public in their region before, this is no longer true.
It is totally possible and easy to make purchases on websites from anywhere in the world, with the same or even greater ease than buying in a physical establishment next to your home. The visibility gained when occupying a good position in organic search can significantly increase the organization’s financial results. The higher the traffic, the more chances of converting visitors into customers, and the higher the profitability.
Reference position in the market
Finally, we can also highlight the achievement of a position of reference in the market. The internet has certainly opened up the physical barriers between demand and supply, but it has also intensified competition. Companies from anywhere have started to dispute the public’s preference and, therefore, it is necessary to always be aware of what their competitors are doing.
Once you and your team understand what SEO is and apply optimization techniques on a day-to-day basis, the results can make your company stand out in the market, attracting new consumers and even extolling the differentials.